A geography, not a border

The brand takes its name from two mountains. What sits between them — the ridges, the valleys, the flatweaves, the shared memory — is where the collections come from.

What we are not doing is making souvenirs. The easy version of this work is to print a province name on a mug and call it regional. The harder version, and the only one worth doing, is to take the line of a place and put it on something you use every day without turning it into a cliché.

There is one rule we hold to, and it costs us content. We do not publish claims about this region that we cannot source. How high a mountain is, where a name comes from, what a motif is supposed to mean — there are many conflicting accounts, and putting an unsourced sentence next to a product would be unfair to the thing being described. Some of our pages are shorter than they could be for exactly this reason. They will grow as the sources do.